From my point of view, Starbucks appeals to a younger customer type, urban, upper-middle class that makes the coffee a socializing element. Having a coffee is a way of such widespread consumer to spend an afternoon, for example. Obviously, Starbucks does not address that segment of the population takes the carajillo, or the regular customer of Café Bar La Encarnita, for example.
Young which I have described do not come to this type of facility, ie not only look for the product itself (a coffee), but also a specific local atmosphere. And that is where it comes into play the trump card from Starbucks. Sofas, music quiet, relaxed atmosphere, internet access, a good deal for the employees and, oh yes! dozens of varieties of coffee, which go beyond just, cut or milk.
But it is also the ideal place to visit on your vacation with friends and Subri photo to tuenti, facebook ... your cup of Starbucks coffee walking or sitting in the mad, is a cool image, that is, that person makes hanging the picture feels that others saw her as someone the modern, cool, or whatever you want to call .
From my point of view, Starbucks appeals to the customer type Younger, urban, upper-middle class That Makes the Coffee to socializing element. Coffee is a way of such widespread consumer to spend an afternoon, for example. Of course, Starbucks is not aimed at that segment of the population that is taken carajillo, or the regular customer of Café Bar La Encarnita, for example.
The young which I have described do not come to this type of facility, ie not only seek the product itself (a cafe), but also a specific local atmosphere. And that is where the game goes into great asset for Starbucks. Couches, soft music, relaxing atmosphere, internet WiFi, a good attitude on the part of employees and, oh yes! dozens of varieties of coffee, which go beyond just, cut or milk.
But it's Also the place to visit on your vacation with friends and Subri the photo to tuenti, facebook ... your cup of Starbucks coffee in walking or sitting in the mad, is a cool image, That Is, That That Makes the person feel That picture hangs Others see her as someone to the modern, cool, or whatever you want to call .
Young which I have described do not come to this type of facility, ie not only look for the product itself (a coffee), but also a specific local atmosphere. And that is where it comes into play the trump card from Starbucks. Sofas, music quiet, relaxed atmosphere, internet access, a good deal for the employees and, oh yes! dozens of varieties of coffee, which go beyond just, cut or milk.
But it is also the ideal place to visit on your vacation with friends and Subri photo to tuenti, facebook ... your cup of Starbucks coffee walking or sitting in the mad, is a cool image, that is, that person makes hanging the picture feels that others saw her as someone the modern, cool, or whatever you want to call .
From my point of view, Starbucks appeals to the customer type Younger, urban, upper-middle class That Makes the Coffee to socializing element. Coffee is a way of such widespread consumer to spend an afternoon, for example. Of course, Starbucks is not aimed at that segment of the population that is taken carajillo, or the regular customer of Café Bar La Encarnita, for example.
The young which I have described do not come to this type of facility, ie not only seek the product itself (a cafe), but also a specific local atmosphere. And that is where the game goes into great asset for Starbucks. Couches, soft music, relaxing atmosphere, internet WiFi, a good attitude on the part of employees and, oh yes! dozens of varieties of coffee, which go beyond just, cut or milk.
But it's Also the place to visit on your vacation with friends and Subri the photo to tuenti, facebook ... your cup of Starbucks coffee in walking or sitting in the mad, is a cool image, That Is, That That Makes the person feel That picture hangs Others see her as someone to the modern, cool, or whatever you want to call .
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