Ann Mack, director at JWT trend observations, developed an analysis focused on determining the 10 key trends that will drive or have a major impact on consumer behavior to over 2009 .
Among the trends identified, are:
1. Rethinking their aspirations: global economic crisis is challenging the aspirations of hundreds of millions of people and being forced to focus their attention on basic needs instead of their highest hopes and ambitions.
2. Highest aspirations are out of reach for many people, which means that the heads at every level of life homes, businesses, countries and international agencies will be ordered to safeguard and manage the large long-term aspirations.
3. The "I" gives way to "we" means the "collective consciousness" reveals that people are starting to think less about "me" and more about what "we" can do together, while their resources together, share ideas and coordinate their actions as never before had.
4. The "collective consciousness" refers to a mindset that is not a society or nation, but between a group of global citizens who are using digital technology to connect, share ideas and organize events.
5. Share a culture of responsibility and cooperation that is distinguished, very importantly, the parties individualist end of the eighties and nineties.
6. Businesses that successfully made inroads to changing the collective consciousness can connect and form alliances with consumers will become much deeper, as opposed to being merely superficial and transactional.
7. The energy race: the search for alternatives to the fossil fuel is being strongly driven by the economy that goes beyond green incentives, as governments, investors and businesses are stepping up the effort dedicated to developing innovative ideas.
8. Consumers are changing their business priorities and respond to this change may leave forward.
9. The global warming is not the only factor that is stimulating energy career, a growing number of communities, businesses and governments are realizing they can make money by establishing a long-term commitment to developing clean energy.
10. The energy race is becoming an information strategy that must go from the bottom up and top down, as consumers understand green living represents cost savings and also saves the earth.
Among the trends identified, are:
1. Rethinking their aspirations: global economic crisis is challenging the aspirations of hundreds of millions of people and being forced to focus their attention on basic needs instead of their highest hopes and ambitions.
2. Highest aspirations are out of reach for many people, which means that the heads at every level of life homes, businesses, countries and international agencies will be ordered to safeguard and manage the large long-term aspirations.
3. The "I" gives way to "we" means the "collective consciousness" reveals that people are starting to think less about "me" and more about what "we" can do together, while their resources together, share ideas and coordinate their actions as never before had.
4. The "collective consciousness" refers to a mindset that is not a society or nation, but between a group of global citizens who are using digital technology to connect, share ideas and organize events.
5. Share a culture of responsibility and cooperation that is distinguished, very importantly, the parties individualist end of the eighties and nineties.
6. Businesses that successfully made inroads to changing the collective consciousness can connect and form alliances with consumers will become much deeper, as opposed to being merely superficial and transactional.
7. The energy race: the search for alternatives to the fossil fuel is being strongly driven by the economy that goes beyond green incentives, as governments, investors and businesses are stepping up the effort dedicated to developing innovative ideas.
8. Consumers are changing their business priorities and respond to this change may leave forward.
9. The global warming is not the only factor that is stimulating energy career, a growing number of communities, businesses and governments are realizing they can make money by establishing a long-term commitment to developing clean energy.
10. The energy race is becoming an information strategy that must go from the bottom up and top down, as consumers understand green living represents cost savings and also saves the earth.
