people do not always make the purchase are the users of this product is very important because marketing managers must identify the best prospect for the product you want to sell, for example: A mother buy toys for their children (the user is a child)
A housewife buys food for dinner (family)
A woman buys a handbag (women)
Therefore we think that:
* INITIATOR
is the first person who suggests going to buy a product.
* INFLUENTIAL.
is a person who offers advice and opinions that influence the purchase decision.
* RESOLUTIONS
is the person who makes the decision to buy or not buy.
* BUYER
is the person making the purchase.
* USER is the person who consumes or uses the product or service.
ELEMENTS AFFECTING THE DECISION TO BUY
* Culture * Religion * Society
* Social Class * Education
In short, we do not mean consumer only when it comes to the person making the purchase action but that there are many people who can influence this acquisition not exactly the person doing it in practice.
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